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Mikael Frederiksen becomes the new CEO & President of Cycore

Cycore rejuvenates its leadership to implement new strategies

UPPSALA , Sweden , February 11, 2003 -
Cycore, the market leader in interactive 3D for e-communication, today announced that Mikael Frederiksen will replace Bengt Starke as CEO & President of Cycore as of Monday, February 10, 2003. Bengt Starke will remain in the Board of directors of Cycore. In addition, the Shareholders Meeting on January 30, 2003 elected a new Board of Cycore.

In November, Cycore implemented a new shares issue from existing investors, leading to a major change in the ownership structure of the company. As a consequence a new board has been put in place under the chairmanship of Mr. Jens Jordan.

Secondly, Cycore is also now putting more emphasis on a strategy where it keeps the on-line, mass market activities but focuses more directly to a partner/OEM oriented software company. As a natural consequence of this Bengt Starke will, as of Monday, be replaced by Mr. Mikael Frederiksen, who has a strong OEM background. Bengt Starke will remain on the board of directors.

Mikael Frederiksen, 42, has extensive experience from a number of start-up and growth companies. Most recently, Mikael Frederiksen worked at Nycomed, implementing new sales & distribution strategies.


For further information, please contact: Mikael Frederiksen, CEO Cycore
mikael.frederiksen@cycore.com
Phone: +46 18 65 65 60

About Cycore
Cycore is the market leader in interactive 3D software for e-business. Cycore Cult3D® software is an award winning product visualization technology used on websites, in Microsoft Office® documents and in Adobe Acrobat® files, to help e-businesses increase online sales, enhance sales presentations and improve customer service. More than 500 brand name companies, including CNN, Fiat, Longines, Nokia, Sony and Toyota use Cult3D. To date the number of Cult3D viewer downloads exceeds 14 million. The company was founded and maintains headquarters in Sweden, with offices in North America, France and Germany. For further information please visit www.cycore.com

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